| Professionalism | conduct all activities in a manner that reflects favorably on the profession and competency.
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| Integrity | conduct the business activities with integrity and avoid conduct that is deceptive or misleading.
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| Competence | perform all search consulting assignments competently, and with an appropriate degree of knowledge, thoroughness, confidentially and urgency.
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| Objectivity | exercise objective and impartial judgment in each search consulting assignment, giving due consideration to all relevant company and candidate facts.
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| Accuracy | strive to be accurate in all communications with clients and candidates and encourage them to exchange openly relevant and accurate information.
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| Conflicts of Interest | avoid, or assist to resolve through disclosure and waiver, conflicts of interest.
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| Confidentiality | respect confidential information entrusted to them by clients and candidates.
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| Loyalty | serve their clients loyally and protect client interests when performing assignments.
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| Equal Opportunity | support equal opportunity in employment and objectively evaluate all qualified candidates.
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